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Welcome. My advice tends to the practical and aims to help businesses, journalists
and
educators navigate the fast-changing world of multimedia,
multi-platform publishing.
The big picture
There was a time when people where happy to read the paper in the morning, catch a
radio bulletin at lunchtime and watch the 6pm TV news. Not anymore. Now they want
news at their fingertips all day long. They want news online, on paper, on the phone, on
air and when they're in the air. They want to listen to stories, watch stories and read stories.
More than that, they want to talk to editors and tell them what kind of news they are
interested in. They want to write stories themselves and contribute their experiences,
pictures and video. They want to suggest stories and point reporters to relevant research.
They want to talk to each other. The internet, a great mass of conversations between
people with shared interests, makes that possible.
The challenge
All of this presents media companies and many other businesses with a considerable
challenge. For a start, you don't want to be left out of those conversations. That means
fostering communities on your websites, being open to dialogue with your audiences and
tapping into networks to get your stories and information out to where your audiences are.
There's also the challenge of delivering news and information across multiple platforms
- web, print, mobile and broadcast - and coming up with a coherent approach to
commissioning and developing that content. Then there are the practicalities of how to
connect text with video and images and move them through the production processes of
web, print and broadcast. Tough, given that most existing content management systems
were designed for only one of those platforms.
How can I help?
I understand these challenges, having worked through them on Telegraph Media Group's
change programme and subsequentl projects. What I bring to projects is the benefit of
experience, of having seen first-hand what works and what doesn't, along with broad
knowledge of current trends. Here are a few things I can do:
- Help integrate your web and print operations into a single, coherent newsroom
- Improve workflows and define requirements for your content management system
- Talk to your managers and staff about digital media trends and their implications for traditional businesses
- Introduce you to network reporting - using social networks, groups, wikis and
communities to gather, analyse and deliver news stories and information
- Help with your digital media strategy and train your editorial teams
- Bring your curriculum up to date and train your teachers
- Keep you up to date wiith developments in digital media
How do I work?
Flexibly. I can come in for a day-long strategy session or sit on a weekly steering committee.
I can manage a project, join a project team or organise a training programme. If I don't have
the relevant skills, I will recommend someone from my network who does.
What do I charge?
It varies. Some projects lend themselves to an hourly rate, others work better with an
agreed fee for the whole job. Agreed fees generally work best for those in smaller markets or
in education. The best place to start is to give me a call or drop me an email.
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